Five Lessons I Learned from Aliko Dangote: The Richest Black Man in the World - Entrepreneur
A successful entrepreneur has expressed himself and how he has benefited from the Dangote business ideologies - Ajaero Tony Martins wrote
In the course of studying the
entrepreneurial lifestyle of this multi billionaire, I was able to grab five
business lessons and principles that made him who he is today.
1. Determination and Passion
Aliko Dangote is known for being a
man of determination. Anything he dreams, he set out to achieve. Just as he
says
“Passion is what drives me forward. Passion is what makes me go to bed
at 2am and wake up at 6am.”
For you to build a successful
business, you must passionate about building a business. Passion will help you
endure the challenges of the entrepreneurial process; without passion, forget
about building a business.
“It is not really work if you are
having fun.” – Pierre Omidyar
2.The power of a strong mission
In course of understudying this role
model of mine (Aliko Dangote), I came to discover that his overall success is
all hinged on one factor; his mission. This mission is the fuel that drives his
companies to dominate their market. Aliko Dangote was able to become a
billionaire because he has a very strong mission statement and that mission is;
“To provide the basic need of over 150 million Nigerians”
I also learned
from Aliko Dangote that the spirit of the entrepreneur is found in the mission
statement and if this mission is strong, it will continue to drive the
entrepreneur’s companies to success even after his death.
3. The power of a life purpose
Another lesson I picked from Aliko
Dangote is the power of a life purpose.Aliko Dangote has a strong life purpose
and I will quote exactly what he said in an interview he granted:
“After my death, I want to be
remembered as Africa’s greatest industrialist.” – Dangote
This statement propelled me to also
ask myself the question;
“What will I be remembered for after
I exit this world?
Now answer to the question above is
what a life purpose is. To me, your life purpose is simply what you will be
remembered for after your death.
4. The power of strategy
While trading on commodities,
Dangote developed a strategic plan that will set him apart from his
competitors. The first strategy he implemented was to create a strong brand “Dangote
Group;” a brand that signifies quality.
The second was to develop a strong
distribution network throughout the country, which in turn resulted in his
ability to deliver his goods faster than his competitors. The third strategy
was to sell his product nationwide at uniform price.
Aliko
Dangote: The Richest Black Man in the World
In conclusion, despite the fact that
Aliko Dangote emerged the richest black man in the world by 2008, it took him
30years to get there. For 30years, he was committed and persistent to the
entrepreneurial process of building a formidable business. Along with this
process come tough business challenges; if you stick to the process, you will
hit the pot of gold.
“The
Rich Dad Company was an overnight success but it took us many years to get
there.” – Robert Kiyosaki
That brings me to the last lesson I
learned from this billionaire industrialist and that lesson is this; Rome was
not built in a day. There is nothing like overnight, success requires hard work
and persistence. At this stage, I leave you with this quote:
“The height attained by great men is
not by sudden flight. For while their companions lay asleep, these men were
toiling in the night.” – Anonymous
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